Pita Pit featured in Des Moines Register

Pita Pit was recently featured in The Des Moines Register in an article titled, "Ankeny Pita Pit opens Friday."
The article talks about the opening of a Pita Pit location in Ankeny. Franchise owner Mike Rink will open at 8 a.m. on Friday, August 31. He also discusses his existing locations in the Des Moines area and his plans to open four more in the area in the next four years. Click here for the entire article or begin below.


Ankeny Pita Pit opens Friday
By: Patt Johnson

The Ankeny Pita Pit restaurant opens at 8 a.m. Friday.

The eatery is at 1805 S.E. Delaware Ave. in the strip mall in front of the Kohl’s department store.

The store will seat between 35 and 40 people, said Mike Rink, franchise owner. He owns the Pita Pit restaurants in Cedar Falls and Waterloo and expects to open four more stores in the Des Moines area in the next four years. He is eyeing the Jordan Creek retail area in West Des Moines for his next location.

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Pita Pit featured on Tallahasse.com

Pita Pit was recently featured on Tallahassee.com in an article titled, "Pita Pit reopens with energetic new owner."  The article talks about Andrew Cook, 25, who reopened Pita Pit in Tallahassee on Friday, August 24, just as the students at the Florida State University returned to the campus. Cook first hear about the Pita Pit opportunity after he graduated from the University of Idaho and opened the location in San Luis Obispo, CA before moving to Tallahassee to take over this new restaurant.  Click here for the entire article or begin below.

Pita Pit reopens with energetic new owner
By: Dave Hodges

When opportunity presents itself, Andrew Cook is the kind of guy who is ready to act.

Born and raised in Idaho, Cook, 25, moved to California after graduating from the University of Idaho with a degree in civil engineering. The lure was the chance to get started in business with The Pita Pit restaurant franchise in San Luis Obispo. He did well there and got a year’s management experience in the process.

Cook then heard about an opportunity to reopen the franchise’s location in Tallahassee and build The Pita Pit brand locally. “Once I heard that, I jumped at the opportunity to bring a healthy alternative to fast food to Tallahassee,” he said.

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Pita Pit featured in Greenville Online

Pita Pit was recently featured in the Greenville Online in an article titled, "Downtown restaurant celebrates grand opening with giveaway Thursday."  The article profiled Clemson grad and newest Pita Pit franchisee, Justin Kopelman.  For the entire article click here or begin below.

Downtown restaurant celebrates grand opening with giveaway Thursday

By: Lillia Callum-Penso

Pita Pit, long the place to get a late night bite in college towns across the U.S. has come to Greenville. The official downtown location opened Aug. 16 but the grand opening is Thursday, said Owner Justin Kopelman.

The Clemson grad hatched the idea for a franchise in Clemson while finishing up his studies. He officially opened that location in October 2009, five months after he graduated.

“I felt like we needed something downtown,” Kopelman said. Something “beyond pizza.”

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Pita Pit featured in QSR Magazine

Pita Pit was recently featured in QSR Magazine in an article titled, "The Art of the LTO."  Tracy Carbonneau shared how franchise brands are impacted by its limited-time offers throughout the year. Tracy shared some tips on when and how often brands should offer LTO products throughout the year and how to mix in new and existing menu items to promote to drive local sales back to the franchisees.  Click here for the entire article or begin below.

The Art of the LTO
By: John Morell

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.

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Pita Pit Featured in The Daily Mississippian

Pita Pit was recently featured in The Daily Mississippian in an article titled, "Eating Healthy and On-the-Go: Pita Pit Comes to Oxford.”  This article discusses Jack Brighenti, restaurant manager Muri Soares and Peter Riggs who discussed Pita Pit opening for the first time in Mississippi. Jack opened the new location in Oxford to bring something different and healthy to the Southern University, something that people could eat late night and on-the-go. The location opened at the end of May, but haven’t had a problem being slow, and have seemed to really connect with the community and the university students, even during the summer months. Pita Pit in Oxford also offers Ole Miss students the opportunity to use their dining dollars on the Ole Miss Express.  Click here for the entire article or begin below.




Eating Healthy and On-the-Go: Pita Pit Comes to Oxford
By: Alex Dejoy

With over 200 locations across the four corners of the United States and every where in between, Pita Pit has found a new home in Oxford.

Located on North Lamar Boulevard, right off the square, owner of the new Pita Pit, Jack Brighenti, thought this would be the perfect location to provide healthy eating to both students and the Oxford community.
He is the owner of two other Pita Pits, which are located in Baton Rouge and New Orleans. His newest location is the first to open in the state of Mississippi.

“It definitely has that youthful kind of energy around; a lot of undergraduates and graduates, a lot of intellectuals, professors, and also the community itself," Brighenti said. “The historic roots and the Square here, we were just kind of drawn to it. We just thought it would make a good fit to provide something healthy to that demographic.”

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Pita Pit featured in The Telegraph

Pita Pit was recently featured in The Telegraph in an article titled, "Pita Pit offers healthy fast food."  The article focuses on the Pita Pit that recently opened up in Edwardsville on Monday, June 4th. Further, the article discussed the concept of the Pita Pit brand. Bill Wilfong elaborated more on the plans for expansion for the brand, and also spoke on how the brand was created. Jim Hettler explained his experience as a franchisee and business owner.  Click here for the entire article or begin below.  

Pita Pit offers healthy fast food
By: Jess Charlton

EDWARDSVILLE - Eating healthy can be difficult, especially if you have a busy life and are constantly on the go. Now you can eat fast and healthy, thanks to Pita Pit.

"The concept of Pita Pit was started in 1995 in Kingston, Ontario, by two men, Nelson Lang and his friend, Johnny Sotiriadis," Pita Pit USA director of franchise development Bill Wilfong said.

Lang and Sotiriadis wanted to create a different type of restaurant and in 2005, Pita Pit was born. Pita Pit has many different styles such as Mediterranean, Greek and Lebanese. The food is put into a pita pocket and rolled up, which looks like a burrito. But instead of tortillas, they use the healthier option of pita bread.

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Pita Pit brings back Fan of the Week!

Pita Pit is bringing back the Fan of the Week on our Facebook Page!  One lucky fan a week will be featured as the Pita Pit profile picture and receive a Get Pit-Faced t-shirt!  Stay active on our Facebook page and you could be the next Fan of the Week.