Pita Pit Featured in The Daily Mississippian

Pita Pit was recently featured in The Daily Mississippian in an article titled, "Eating Healthy and On-the-Go: Pita Pit Comes to Oxford.”  This article discusses Jack Brighenti, restaurant manager Muri Soares and Peter Riggs who discussed Pita Pit opening for the first time in Mississippi. Jack opened the new location in Oxford to bring something different and healthy to the Southern University, something that people could eat late night and on-the-go. The location opened at the end of May, but haven’t had a problem being slow, and have seemed to really connect with the community and the university students, even during the summer months. Pita Pit in Oxford also offers Ole Miss students the opportunity to use their dining dollars on the Ole Miss Express.  Click here for the entire article or begin below.




Eating Healthy and On-the-Go: Pita Pit Comes to Oxford
By: Alex Dejoy

With over 200 locations across the four corners of the United States and every where in between, Pita Pit has found a new home in Oxford.

Located on North Lamar Boulevard, right off the square, owner of the new Pita Pit, Jack Brighenti, thought this would be the perfect location to provide healthy eating to both students and the Oxford community.
He is the owner of two other Pita Pits, which are located in Baton Rouge and New Orleans. His newest location is the first to open in the state of Mississippi.

“It definitely has that youthful kind of energy around; a lot of undergraduates and graduates, a lot of intellectuals, professors, and also the community itself," Brighenti said. “The historic roots and the Square here, we were just kind of drawn to it. We just thought it would make a good fit to provide something healthy to that demographic.”

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Pita Pit featured in The Alestle

Pita Pit was recently featured in The Alestle in an article titled, "Pita Pit offers fresh food fast."  The article discusses how Pita Pit offers a healthy alternative to fast food for college students. Jim Hettler talked about Pita Pit is very popular amongst college campuses. Also, Jim talks about how he started franchising with Pita Pit and why he decided to open up in Edwardsville, IL. The article also interviewed some students who shared that they have interest in trying out the food that Pita Pit has to offer.  Click here for the entire article or begin below.

Pita Pit offers fresh food fast
By: Andrew Richards

Healthy eating options are piling up in Edwardsville, and Pita Pit is the newest member of the eat-right movement.

James Hettler, a retired Air Force officer of 23 years from Belleville, opened a Pita Pit restaurant on Monday at 215 Harvard Drive in Edwardsville, just off Troy Road.

Pita Pit has more than 300 locations in the U.S. and Canada. At first glance, it seems like an alternative to Subway. They allow customers to top pitas any way they like with a number of vegetables, cheeses and sauces to choose from. However, the restaurant is known for its healthier choices of food including sandwich meats and cheeses on Lebanese-styled pita bread, zesty sauces and fruit smoothies.

Hettler said he got the idea to start a Pita Pit franchise four years ago when he got his first taste of it while taking his daughter back to school at the University of Iowa. He spent more than an hour and a half talking to the owners about how to run one of the franchises.

“I was looking to start one then, in 2008,” Hettler said, “but because of the economy tanking, I wasn’t able to get it up and running.”
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