Showing posts with label LTO. Show all posts
Showing posts with label LTO. Show all posts
Tuesday, August 6, 2013
Pita Pit reveals the Newest Addition to the Menu
Introducing the Churrasco Chicken Pita - the newest and most exotic member of the Pita Pit family. Stop in and try one today - for a limited time only.
Wednesday, August 8, 2012
Pita Pit featured in QSR Magazine
Pita Pit was recently featured in QSR Magazine in an article titled, "The Art of the LTO." Tracy Carbonneau shared how franchise brands are impacted by its limited-time offers throughout the year. Tracy shared some tips on when and how often brands should offer LTO products throughout the year and how to mix in new and existing menu items to promote to drive local sales back to the franchisees. Click here for the entire article or begin below.
The Art of the LTO
By: John Morell
Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.
So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.
The Art of the LTO
By: John Morell
Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.
So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.
Subscribe to:
Posts (Atom)