Pita Pit featured on Tallahasse.com

Pita Pit was recently featured on Tallahassee.com in an article titled, "Pita Pit reopens with energetic new owner."  The article talks about Andrew Cook, 25, who reopened Pita Pit in Tallahassee on Friday, August 24, just as the students at the Florida State University returned to the campus. Cook first hear about the Pita Pit opportunity after he graduated from the University of Idaho and opened the location in San Luis Obispo, CA before moving to Tallahassee to take over this new restaurant.  Click here for the entire article or begin below.

Pita Pit reopens with energetic new owner
By: Dave Hodges

When opportunity presents itself, Andrew Cook is the kind of guy who is ready to act.

Born and raised in Idaho, Cook, 25, moved to California after graduating from the University of Idaho with a degree in civil engineering. The lure was the chance to get started in business with The Pita Pit restaurant franchise in San Luis Obispo. He did well there and got a year’s management experience in the process.

Cook then heard about an opportunity to reopen the franchise’s location in Tallahassee and build The Pita Pit brand locally. “Once I heard that, I jumped at the opportunity to bring a healthy alternative to fast food to Tallahassee,” he said.

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Pita Pit featured in QSR Magazine

Pita Pit was recently featured in QSR Magazine in an article titled, "The Art of the LTO."  Tracy Carbonneau shared how franchise brands are impacted by its limited-time offers throughout the year. Tracy shared some tips on when and how often brands should offer LTO products throughout the year and how to mix in new and existing menu items to promote to drive local sales back to the franchisees.  Click here for the entire article or begin below.

The Art of the LTO
By: John Morell

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.

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