Pita Pit in the Williamsburg Gazette

Pita Pit in the Williamsburg Gazette in an article titled, "Social climbers: Williamsburg businesses go online to thrive against bigger competition."  The article focuses on a few locally owned businesses. Steve included information about Pita Pit towards the end of the article. Click here for the entire article or begin below.

Social climbers: Williamsburg businesses go online to thrive against bigger competition

By: Steve Vaughn

Even businesses that couldn't possibly sell their products online, like fast food restaurants, can use social media.

Both the Mooyah! and Pita Pit locations at Tribe Square won nationwide Facebook contests this year

by collecting Facebook likes against other stores in their respective chains. The pay-off in each case was giving away free meals for a day to their customers. Helped by students at the College of William and Mary, both restaurants beat out competitors in cities many times larger than Williamsburg.

The value of social media, particularly for small businesses, is something recognized by economic development officials.

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Pita Pit featured in Nation's Restaurant News

Pita Pit was recently featured in The Nation's Restaurant News in an article titled, "Chains get closer to consumers with integrated social, local mobile platforms."  The article focuses on how social and mobile platforms play a vital role in consumer engagement and interaction. In the article, Nick discusses the different social platforms that are being practiced today and how they should be used to connect with the consumer. Peter focuses on how Pita Pit implemented the Battle of the Pita Pits and accommodated users through mobile and social outlets.  For the entire article click here or begin below.

Chains get closer to consumers with integrated social, local mobile platforms
By: Mark Brandau

The restaurant industry’s social media marketing efforts have come a long way, but the all-important question coming from the corner office remains the same: “Where is the return on investment?” The answer may literally be close at hand given the growing use of the promotional capabilities enabled by millions of phones with GPS chips, according to marketers exploring the trend of “SoLoMo,” or the convergence of social, local and mobile marketing.

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Pita Pit featured in The Virginia Gazette

Pita Pit was recently featured in The Virginia Gazette in an article titled, "Battle of the Pita Pits."  The article talks about how busy it was in Williamsburg for the free pita event. Nelson Lang is quoted, saying he thinks he was rolling two or three pitas an hour. The article goes on to talk about the grassroots efforts of Brandon and Kimberly Twine to drum up votes during the “Battle Of The Pita Pits” competition and their final epic victory. The article ends with an estimation that roughly 1500 people were expected to show up for a free pita.

Battle of the Pita Pits
By: Taryn Rothstein




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Pita Pit Featured in the Virginia Gazette

Pita Pit was recently featured in the Virginia Gazette in an article titled, "Pita Pit reigns supreme."  The article talks about how Williamsburg’s Pita Pit location won the “Battle Of The Pita Pits” competition. It includes the interesting tidbit that the Williamsburg location is tough to find due to Williamsburg’s sign ordinance. It also includes information about the big celebration party where they’ll be giving away free pitas all day to all customers.  Click here for the entire article or begin below.

Pita Pit reigns supreme
By: Steve Vaughn

WILLIAMSBURG– The Tribe Square Pita Pit reigns supreme.

The local eatery beat every other Pita Pit in the country in a social media contest for the most "likes" on Pita Pit's Facebook page. The Williamsburg franchise, owned by Brandon and Kim Twine, won over a lot of restaurants in much bigger cities.

The final margin was as thin as a pita. Kim Twine said Tuesday that Williamsburg edged Claremont, Calif., by 42 votes.

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Pita Pit featured in University of Rochester's Campus Times

Pita Pit was recently featured in the University of Rochester's Campus Times in an article titled, "National Pita contest underway, Rochester ranks top 8."  The article talks about the Rochester location making it to the final 8 in the “Battle of the Pita Pit” competition. It goes on to explain how the Penningtons decided to join Pita Pit as franchisees and why University of Rochester students love Pita Pit. The article also includes a UR student and Pita Pit enthusiast who offers up this choice quote: “I find myself asking at the typical burger joint, ‘What’s in today’s mystery meat, a shark or something?’” junior and Pita Pit regular Boris Borovcanin said. “With Pita Pit though, it’s apples and oranges. They respect the cookery.”  Click here for the entire article or begin below.

National Pita contest underway, Rochester ranks top 8
By: Matt Lerner

Once again, Rochester has proven itself a city of national repute. To a list of accolades that includes nineteenth most romantic city, sixth most livable city, and third best place to raise a family, add front runner for best Pita Pit in the country.

The Pita Pit restaurant at 1100 Jefferson Road in Henrietta is among the final eight in the first annual Battle of the Pita Pits, a Facebook contest between the company’s many locations, which number over 300 nationwide.

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Pita Pit featured in The Daily Kent Stater

Pita Pit was recently featured in The Daily Kent Stater in an article titled, "Battle of the Pita Pits comes to Kent."  The article discusses the social media campaign “Battle of the Pita Pits” and how the Kent, OH location advanced into the top 64.  Tana discusses campaign and the need of support from the Kent, OH community.  Click here for the entire article or begin below.

Battle of the Pita Pits
By: Haley Phillippi

Pita Pit is currently running a social media campaign called “Battle of the Pita Pits.”

The campaign is asking local fans to vote for their favorite Pita Pit location. The Kent location was voted in the top 64 in the country, beating out over 230 other locations nationwide.

Pita Pit co-owner Tana Walther thinks it’s great that the Kent location is doing so well in the campaign.

The winning locations will be able to supply free pitas for a day to the community.

“We need more customers out voting for us,” Walther said. “It’d be awesome to win the whole thing and be able to give free pitas to customers for a day.”

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Pita Pit features in the Salem Statesman Journal

Pita Pit was recently featured in the Salem Stateman Journal in an article titled, "Pita Pit advances to next round of competition."  The article focuses on the “Battle of the Pita Pits” Facebook fan page competition and Salem’s Pita Pit location making it into the top 32.  For the entire article click here or begin below.

Pita Pit advances to next round of competition
By: Joce DeWitt

The Salem Pita Pit on State Street made it past the most recent cut in a competition to find the best location in the country.

Battle of the Pita Pits, now down to 32 locations, is a Facebook competition that allows customers to nominate their favorite Pita Pit location in six rounds. The challenge began on Jan. 3 with 64 locations and a final winner will be declared on Feb. 15.

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Pita Pit featured in The Argus Leader

Pita Pit was recently featured on The Argus Leader in an article titled, "Pita Pit contest could win city free pitas."  The article is about the current social media campaign “Battle of the Pita Pits”, and the opportunity for the Sioux Falls community to win free pitas.  Tom Cruse discusses his great staff, and how they have been vital in bringing attention to the location.  Peter discusses the importance in crowd-sourcing and how they are using Facebook to interact with their fans.  Click here for the entire article or begin below.



Pita Pit contest could win city free pitas
By: Sioux Falls Business Journal

Pita Pit is participating in a social media competition that could win the community free pitas for a day.

The store at 18th Street and Minnesota Avenue has made it to the top 64 locations in the Battle of the Pita Pits campaign, beating out more than 230 sites to make it this far.

(Read More)