By: Steve Vaughn
Both the Mooyah! and Pita Pit locations at Tribe Square won nationwide Facebook contests this year by collecting Facebook likes against other stores in their respective chains. The pay-off in each case was giving away free meals for a day to their customers. Helped by students at the College of William and Mary, both restaurants beat out competitors in cities many times larger than Williamsburg.
The value of social media, particularly for small businesses, is something recognized by economic development officials.
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