Tuesday, December 3, 2013

Pita Pit in the Williamsburg Gazette

Pita Pit in the Williamsburg Gazette in an article titled, "Social climbers: Williamsburg businesses go online to thrive against bigger competition."  The article focuses on a few locally owned businesses. Steve included information about Pita Pit towards the end of the article. Click here for the entire article or begin below.

By: Steve Vaughn

Even businesses that couldn't possibly sell their products online, like fast food restaurants, can use social media.

Both the Mooyah! and Pita Pit locations at Tribe Square won nationwide Facebook contests this year
by collecting Facebook likes against other stores in their respective chains. The pay-off in each case was giving away free meals for a day to their customers. Helped by students at the College of William and Mary, both restaurants beat out competitors in cities many times larger than Williamsburg.

The value of social media, particularly for small businesses, is something recognized by economic development officials.

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