Friday, February 5, 2010

Pita Pit featured in QSR Magazine

Pita Pit was recently highlighted in QSR Magzine. The article discusses various brands that have built a strong presence in college towns across the U.S. and Pita Pit was one of the main concepts featured. The college demographic is continuing to grow, and Pita Pit is definitely taking advantage of it. Below is a portion of the article with a link directing you to the full article.

Fans for Life
Quick serves find loyalty in the growing college crowd by opening on or near campuses.
By Jill Watral

Other brands not interested in locating directly on campus make sure to position their restaurants in entertainment districts just beyond campus borders. Though it has locations at the University of Massachusetts Amherst and at the University of Wyoming, Pita Pit likes to grab the patronage of nonstudents, too.

“We want to kind of be close enough to campus that we get that daytime traffic from the students, but usually we try to locate in the entertainment district or a downtown area so we’re not completely tied to the student population,” says Kevin Quinn, director of franchise development for Pita Pit USA. Out of the 180 Pita Pit locations in the U.S., 100 are located near college campuses.

(READ MORE)

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