Tuesday, February 23, 2010

Coeur d'Alene Press covers Pita Pit

COEUR d'ALENE - Pita Pit USA Inc., based in Coeur d'Alene, continues to see franchise growth while many other food franchises have been slowed by the continued weak economy.

Company representatives also said that the company has seen an increase in the number of applications for franchises, but the franchisor has been selective about new owners and franchise locations.

Many new Pita Pit franchise owners are recent college graduates, some of whom have had difficulty finding employment because of the economy, a trend which is expected to continue. Other new franchise owners are people who have lost their jobs in the economy and have become frustrated working for others, said Kevin Quinn, director of franchise development.

The recent college grads often partner with parents or others who can provide the financial backing, he said. "The young franchisees fit well in the college environment," said Quinn.

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