Pita Pit in QSR

Pita Pit has been able to enjoy tremendous growth over the last 20 years by building brand loyalty in both large cities, but also in smaller markets where franchisees are able to connect with their customers on a sometimes deeper and more intimate level. Find out how community involvement is key to success in a small market. You can check out the article here, or continue below.

“Diamonds in the Rough”

By Sam Oches

The fast-casual renaissance that has taken over the restaurant industry in the last decade has lately infused excitement and momentum into the broader limited-service sector. Market research firm Mintel found that sales at fast-casual restaurants grew 10.5 percent last year, compared with 6.1 percent growth from quick-service restaurants.

But that renaissance has so far been mostly confined to major U.S. markets. Cities like Washington, D.C., Chicago, San Francisco, and Denver have proved to be hotbeds for fast-casual development, while other mid-sized and large cities have become the default destination for brands’ expansion plans, both corporate and franchise. The reason for that, of course, is plain: the bigger the city, the more potential customers, especially customers with more dollars to spend.

Continue and read the article here. 

Pita Pit featured in Nation's Restaurant News

Pita Pit was recently featured in The Nation's Restaurant News in an article titled, "Chains get closer to consumers with integrated social, local mobile platforms."  The article focuses on how social and mobile platforms play a vital role in consumer engagement and interaction. In the article, Nick discusses the different social platforms that are being practiced today and how they should be used to connect with the consumer. Peter focuses on how Pita Pit implemented the Battle of the Pita Pits and accommodated users through mobile and social outlets.  For the entire article click here or begin below.

Chains get closer to consumers with integrated social, local mobile platforms
By: Mark Brandau

The restaurant industry’s social media marketing efforts have come a long way, but the all-important question coming from the corner office remains the same: “Where is the return on investment?” The answer may literally be close at hand given the growing use of the promotional capabilities enabled by millions of phones with GPS chips, according to marketers exploring the trend of “SoLoMo,” or the convergence of social, local and mobile marketing.

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Pita Pit featured in Vancouver Business Journal

Pita Pit was featured in an article today in the Vancouver Business Journal for Dennis and Laura Sallee as they just opened their fourth Pita Pit titled, “Fresh success in a down economy.” Dennis Sallee discusses the success that he and Laura have found in the Vancouver market since opening their first Pita Pit in 2008 as well as the healthy, customizable food options that Pita Pit makes that are perfect for everyone. In addition, Dennis and Laura are only the second Pita Pit in the 300-plus unit franchise that has the Coca-Cola Freestyle machine that provides over 100 different drink choices. Click here to view the full article.

Fresh success in a down economy

By: Jodie Gilmore

Give the customer what they want and watch every penny – this is the bread and butter of Dennis Sallee’s success with the Vancouver-area Pita Pit restaurants he co-owns with his wife, Laura.

The Sallees have opened three additional Pita Pits since their first in Fisher’s Landing in 2008: one in Hazel Dell, one in Orchards and one in Ashland, Oregon. Sallee hopes to open “at least two more” Pita Pits in the Vancouver area – possibly at the Westfield Shopping Mall as well as a mobile unit.

Sallee said he would choose his locations carefully, because “it takes three daily rushes to make one of these work” (lunch, dinner and catered platters of sliced pita sandwiches).

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