Pita Pit featured in Nation's Restaurant News

Pita Pit was recently featured in The Nation's Restaurant News in an article titled, "Chains get closer to consumers with integrated social, local mobile platforms."  The article focuses on how social and mobile platforms play a vital role in consumer engagement and interaction. In the article, Nick discusses the different social platforms that are being practiced today and how they should be used to connect with the consumer. Peter focuses on how Pita Pit implemented the Battle of the Pita Pits and accommodated users through mobile and social outlets.  For the entire article click here or begin below.

Chains get closer to consumers with integrated social, local mobile platforms
By: Mark Brandau

The restaurant industry’s social media marketing efforts have come a long way, but the all-important question coming from the corner office remains the same: “Where is the return on investment?” The answer may literally be close at hand given the growing use of the promotional capabilities enabled by millions of phones with GPS chips, according to marketers exploring the trend of “SoLoMo,” or the convergence of social, local and mobile marketing.

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Pita Pit featured in The Virginia Gazette

Pita Pit was recently featured in The Virginia Gazette in an article titled, "Battle of the Pita Pits."  The article talks about how busy it was in Williamsburg for the free pita event. Nelson Lang is quoted, saying he thinks he was rolling two or three pitas an hour. The article goes on to talk about the grassroots efforts of Brandon and Kimberly Twine to drum up votes during the “Battle Of The Pita Pits” competition and their final epic victory. The article ends with an estimation that roughly 1500 people were expected to show up for a free pita.

Battle of the Pita Pits
By: Taryn Rothstein




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Pita Pit featured in University of Rochester's Campus Times

Pita Pit was recently featured in the University of Rochester's Campus Times in an article titled, "National Pita contest underway, Rochester ranks top 8."  The article talks about the Rochester location making it to the final 8 in the “Battle of the Pita Pit” competition. It goes on to explain how the Penningtons decided to join Pita Pit as franchisees and why University of Rochester students love Pita Pit. The article also includes a UR student and Pita Pit enthusiast who offers up this choice quote: “I find myself asking at the typical burger joint, ‘What’s in today’s mystery meat, a shark or something?’” junior and Pita Pit regular Boris Borovcanin said. “With Pita Pit though, it’s apples and oranges. They respect the cookery.”  Click here for the entire article or begin below.

National Pita contest underway, Rochester ranks top 8
By: Matt Lerner

Once again, Rochester has proven itself a city of national repute. To a list of accolades that includes nineteenth most romantic city, sixth most livable city, and third best place to raise a family, add front runner for best Pita Pit in the country.

The Pita Pit restaurant at 1100 Jefferson Road in Henrietta is among the final eight in the first annual Battle of the Pita Pits, a Facebook contest between the company’s many locations, which number over 300 nationwide.

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Pita Pit featured in The Daily Kent Stater

Pita Pit was recently featured in The Daily Kent Stater in an article titled, "Battle of the Pita Pits comes to Kent."  The article discusses the social media campaign “Battle of the Pita Pits” and how the Kent, OH location advanced into the top 64.  Tana discusses campaign and the need of support from the Kent, OH community.  Click here for the entire article or begin below.

Battle of the Pita Pits
By: Haley Phillippi

Pita Pit is currently running a social media campaign called “Battle of the Pita Pits.”

The campaign is asking local fans to vote for their favorite Pita Pit location. The Kent location was voted in the top 64 in the country, beating out over 230 other locations nationwide.

Pita Pit co-owner Tana Walther thinks it’s great that the Kent location is doing so well in the campaign.

The winning locations will be able to supply free pitas for a day to the community.

“We need more customers out voting for us,” Walther said. “It’d be awesome to win the whole thing and be able to give free pitas to customers for a day.”

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