Pita Pit in QSR

Pita Pit has been able to enjoy tremendous growth over the last 20 years by building brand loyalty in both large cities, but also in smaller markets where franchisees are able to connect with their customers on a sometimes deeper and more intimate level. Find out how community involvement is key to success in a small market. You can check out the article here, or continue below.

“Diamonds in the Rough”

By Sam Oches

The fast-casual renaissance that has taken over the restaurant industry in the last decade has lately infused excitement and momentum into the broader limited-service sector. Market research firm Mintel found that sales at fast-casual restaurants grew 10.5 percent last year, compared with 6.1 percent growth from quick-service restaurants.

But that renaissance has so far been mostly confined to major U.S. markets. Cities like Washington, D.C., Chicago, San Francisco, and Denver have proved to be hotbeds for fast-casual development, while other mid-sized and large cities have become the default destination for brands’ expansion plans, both corporate and franchise. The reason for that, of course, is plain: the bigger the city, the more potential customers, especially customers with more dollars to spend.

Continue and read the article here. 

Pita Pit featured on QSR

Pita Pit secured a release in the QSR entitled "BBQ Pulled Pork Pita Rolls into Pita Pit." The release discusses our Limited time Pulled Pork Pita available at all locations.

BBQ Pulled Pork Pita Rolls into Pita Pit

On Oct. 3, Pita Pit launched its new Pulled Pork Pita. The pita is available at all locations, but for a limited time only. While the official end date of the BBQ Pulled Pork Pita limited-time offer is Nov. 13, stores may continue selling while supplies last. Pricing will vary by location.

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Pita Pit featured in QSRWeb

Recently, Pita Pit was featured in QSRWeb in an article entitled, “Pita Pit Mines Social Media for New Item Name.” The article delves into the details about the brand’s newest social media contest called, “Name That Pita.” Pita Pit has introduced its newest pita, the provolone and prime rib pita, and is asking its social media fans to join in the creative process and help with the naming of the newest menu item. This entire week, Pita Pit’s Facebook Fans are submitting their most creative names for the new pita and once the names are submitted, the network will then be asked to vote for their favorite name. The contest winner will be announced on the page and will receive one free pita every week for a year. The grand prize winner also will see their suggested name featured on selected marketing materials when the pita makes its return as either a full-time menu item or again as a future LTO. Click here to view the full article!

Pita Pit mines social media for new item name

Pita Pit’s new limited-time offering features prime rib and provolone, but it hasn’t officially been named yet. The 300-unit, Idaho-based chain is depending on fans to help with that part.

Pita Pit’s “Name That Pita” contest is asking fans to come up with their most creative names for the pita after trying it. Once the names are submitted on Pita Pit’s Facebook page, fans will be able to vote on the best name.

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Pita Pit featured in QSR Magazine

Pita Pit was recently featured in QSR Magazine in an article entitled “Want to Name a Fast Food Menu Item? You’re In Luck,” which delves into the brand’s newest social media contest called, “Name That Pita.” The contest, which will be held from March 21 to March 27, will ask fans to come up with a name for the new, limited-time Prime Rib and Provolone Pita and then vote on their favorite submission. Peter Riggs, Pita Pit’s Vice President of Corporate Business Unit, discussed some of the reasons behind the contest and how important it is to have your fans involved in the creative process. Riggs discussed the fact that Pita Pit is very much customer-oriented and always looking for feedback from customers on how they feel about product offerings, operations, etc. and if there are things that they can see that the brand can be doing better, it is taken under serious consideration. Click here to view the article in its entirety!

Want to Name a Fast Food Menu Item? You're In Luck
By Sam Oches

In an effort to engage its fans on Facebook, Pita Pit will hold a contest on the popular social network that will let the public name the concept’s newest pita.

The “Name That Pita” contest, which will be held from March 21 to March 27, will ask fans to come up with a name for the new, limited-time Prime Rib and Provolone Pita and then vote on their favorite submission.

(Read More)

Pita Pit Opens on UNH Campus and is Featured in Campus Journal

Pita Pit was recently featured in the University of New Hampshire student paper, the Campus Journal, in an article entitled “Pita Pit Opens at the University of New Hampshire.” The article discusses the recent opening of Pita Pit on their very fist college campus in the United States on the UNH and not only is it the first on a college campus but it is also the first Pita Pit in the state of New Hampshire. What the Director of Dining services liked so much about the brand is it offered students the opportunity to eat healthy and affordable food options as an alternative to fast food restaurants. Since the Pita Pit opened on campus this fall, the sales at the Philbrook Café location have increased by 35.6% and the popularity of the new food options is growing rapidly across campus. A portion of the article is included below and can be read in its entirety by clicking here.

Pita Pit Opens at the University of New Hampshire

Pita Pit, the newest dining option at UNH, has opened in the Philbrook Café. Pita Pit will be open during the academic year Monday through Friday from 7:30 a.m.-1 a.m. and weekends from 11 a.m. – 1 a.m.

"Pita Pit is an international franchise that offers customers a healthy and affordable alternative to fast food restaurants," says Jon Plodzik, director of Dining Services. "Pita Pit serves made-to-order, proprietary lunch and dinner pitas and salads throughout the day. This is the first Pita Pit franchise in the New Hampshire."

Official grand opening activities for the Pita Pit included several free sample days with discount coupons distributed throughout campus. Pita Pit will also feature daily promotions including specially priced combos, discounted pitas and free beverages with the purchase of any pita.

(Read More)

Pit Pit Rolls Into Week 3 in New York City with FOX and Friends

FOX and Friends interviews Pita Pit VP of Corporate Development Peter Riggs, discussing the original concept, franchising, and breakfast food! This segment comes for Pita Pit's second week of their FOX and Friends summer residency.

Pita Pit Featured in QSR

Pita Pit was recently featured in an article in QSR Magazine entitled, “Power of Prevention.” The article was built from an in-depth interview with Peter Riggs discussing preventative maintenance as a franchisor and a franchisee. Peter Riggs discusses his personal experiences in maintenance and how important it is as a franchisee and franchisor to take action. Below is a sample of the article along with a link to the article in its entirety.

Power of Prevention
Lack of good preventative maintenance in a down economy will ultimately cost operators more.
By Nick DiUlio

Before Peter Riggs became a vice president with the 173-unit franchise Pita Pit, he was a franchise owner. Starting out in the business, Riggs thought he knew what to look for when it came to preventative maintenance and workplace safety. He watched for spills on the floor. He made regular equipment service appointments. He did all the things an owner-operator should do to ensure his location is in top working order. But one day a chair broke, and he realized he still had a lot to learn.

“The chair got old and one of its parts just came loose and broke,” Riggs says. “There was no particular reason beyond wear and tear. You know stuff like that happens, but you really don’t think about it in relation to your own business unless someone tells you to watch out for it.”

Fortunately, no one was injured, but Riggs still likes to tell the anecdote because he says it illustrates an important point when talking about site maintenance: Attention to detail is everything. And as owners and operators look to save money during the troubled economy, it’s the small, preventative particulars that often get lost in the mix. And it isn’t just a matter of safety; it’s also a matter of profitability.

“If a table or chair breaks,” Riggs says, “you have to replace it, which is more costly than taking five minutes to regularly inspect these things.”

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Pita Pit featured in QSR Magazine

Pita Pit was recently highlighted in QSR Magzine. The article discusses various brands that have built a strong presence in college towns across the U.S. and Pita Pit was one of the main concepts featured. The college demographic is continuing to grow, and Pita Pit is definitely taking advantage of it. Below is a portion of the article with a link directing you to the full article.

Fans for Life
Quick serves find loyalty in the growing college crowd by opening on or near campuses.
By Jill Watral

Other brands not interested in locating directly on campus make sure to position their restaurants in entertainment districts just beyond campus borders. Though it has locations at the University of Massachusetts Amherst and at the University of Wyoming, Pita Pit likes to grab the patronage of nonstudents, too.

“We want to kind of be close enough to campus that we get that daytime traffic from the students, but usually we try to locate in the entertainment district or a downtown area so we’re not completely tied to the student population,” says Kevin Quinn, director of franchise development for Pita Pit USA. Out of the 180 Pita Pit locations in the U.S., 100 are located near college campuses.

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