Introduction of Flex Improves Business For Pita Pit

Pita Pit were recently in an article on "The Flat Hat" titled, "Introduction of Flex Improves Business For MOOYAH, Pita Pit". The article discusses how the Williamsburg Pita Pit has been added to the college's meal plan. The article begins with a little background on Pita Pit being added to the student meal plan where students can use Dining Dollars and the success they've since seen. You can read the full article here or begin below.

"Introduction of Flex Improves Business for MOOYAH, Pita Pit"
By Amelia Lucas

Sodexo USA has brought many changes to the College of William and Mary this semester, but based on the number of Dining Dollars students are using, the addition of Tribe Square restaurants to the meal plan might be the most beloved new change.

Alpen Patel, the owner of Williamsburg MOOYAH and Kim Twine, the owner of Pita Pit, have both noticed an increase in business from College Students

Click here to read the entire article.

Tribe Square restaurants now on William and Mary meal plan

Pita Pit were recently featured in the Virginia Gazette about a deal being reached to add businesses in the Tribe Square complex to the College of William & Mary's meal plan. The article starts by going into details about the restaurants in the Tribe Square complex not being included in the College of William and Mary's student meal plan and the impact that has had on business. Click here to read the entire article or begin below.

"Tribe Square restaurants now on William and Mary meal plan"
By Steve Vaughan

WILLIAMSBURG - Ending nearly a year of uncertainty in which they feared for the future of their businesses, the four restaurants in Tribe Square adjacent to the campus will be allowed to participate in the college's expanded student meal plan.

When the new policy was adopted, it mandated participation in the plan for on-campus students and and that they use the meal plan for a majority of their meals - the restaurants saw their business fall off steeply last fall.

"We were down almost 50 percent," said Pita Pit Owner Kimberly Twine.

Click here to read the entire article.

Pita Pit in the Williamsburg Gazette

Pita Pit in the Williamsburg Gazette in an article titled, "Social climbers: Williamsburg businesses go online to thrive against bigger competition."  The article focuses on a few locally owned businesses. Steve included information about Pita Pit towards the end of the article. Click here for the entire article or begin below.

Social climbers: Williamsburg businesses go online to thrive against bigger competition

By: Steve Vaughn

Even businesses that couldn't possibly sell their products online, like fast food restaurants, can use social media.

Both the Mooyah! and Pita Pit locations at Tribe Square won nationwide Facebook contests this year

by collecting Facebook likes against other stores in their respective chains. The pay-off in each case was giving away free meals for a day to their customers. Helped by students at the College of William and Mary, both restaurants beat out competitors in cities many times larger than Williamsburg.

The value of social media, particularly for small businesses, is something recognized by economic development officials.

(Read More)

Pita Pit featured in College of William and Mary's The Flat Hat

Pita Pit was recently featured in College of William and Mary's The Flat Hat in an article titled, "Williamsburg Pita Pit Offers Free Pitas After Competition." The article begins with a rousing endorsement from W&M class of ‘14’s Emmy Newcomb who raved about the “melt-y chocolate chip cookie” she received and gave the experience “two thumbs up!” The article discusses how Williamsburg won the “Battle of the Pita Pits” competition. Pita Pit Founder Nelson Lang is quoted several times praising the work of those at the Williamsburg location.  Click here for the entire article or begin below.

Williamsburg Pita Pit Offers Free Pitas After Competition
By: Ariel Cohen

By 6 p.m. Thursday the Williamsburg Pita Pit staff had rolled over 1,000 pitas, and the dinner rush was just starting.

“I waited in line for a little over an hour for a pita, but it was totally worth it,” Emmy Newcomb ’14 said. “They gave out free Pita Pit sunglasses and a melt-y chocolate chip cookie. I’d give the experience two thumbs up!”

Even though Williamsburg is one of the franchise’s smaller locations, students voted online to win the Battle of the Pita Pits competition, resulting in a free day of pitas for all members of the Tribe. The Williamsburg Pita Pit beat out hundreds of Pita Pit locations to win.

(Read More)

Pita Pit featured in The Virginia Gazette

Pita Pit was recently featured in The Virginia Gazette in an article titled, "Battle of the Pita Pits."  The article talks about how busy it was in Williamsburg for the free pita event. Nelson Lang is quoted, saying he thinks he was rolling two or three pitas an hour. The article goes on to talk about the grassroots efforts of Brandon and Kimberly Twine to drum up votes during the “Battle Of The Pita Pits” competition and their final epic victory. The article ends with an estimation that roughly 1500 people were expected to show up for a free pita.

Battle of the Pita Pits
By: Taryn Rothstein




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Pita Pit Featured in the Virginia Gazette

Pita Pit was recently featured in the Virginia Gazette in an article titled, "Pita Pit reigns supreme."  The article talks about how Williamsburg’s Pita Pit location won the “Battle Of The Pita Pits” competition. It includes the interesting tidbit that the Williamsburg location is tough to find due to Williamsburg’s sign ordinance. It also includes information about the big celebration party where they’ll be giving away free pitas all day to all customers.  Click here for the entire article or begin below.

Pita Pit reigns supreme
By: Steve Vaughn

WILLIAMSBURG– The Tribe Square Pita Pit reigns supreme.

The local eatery beat every other Pita Pit in the country in a social media contest for the most "likes" on Pita Pit's Facebook page. The Williamsburg franchise, owned by Brandon and Kim Twine, won over a lot of restaurants in much bigger cities.

The final margin was as thin as a pita. Kim Twine said Tuesday that Williamsburg edged Claremont, Calif., by 42 votes.

(Read More)

Pita Pit was featured in the Daily Press

Pita Pit was recently featured in the Daily Press in an article titled, "Economy not always to blame for recent Hampton Roads restaurant closings." The article is about how restaurants in the Hamptons Road area have suffered financially in the wake of the difficult economic times. Peter Riggs, VP of Brand Development for Pita Pit, discussed the fact that because consumers now have less disposable income, they are being more careful with their restaurant choices and may pass on higher-priced restaurants altogether. The article also mentions that Pita Pit had an opening in Williamsburg last month. Click here to view the entire article.

Economy not always to blame for recent Hampton Roads restaurant closings
By: David Nicholson


Several recent restaurant closings suggest that the Hampton Roads economy is still shaky. But analysts and restaurant owners say that other factors also play into the often unpredictable restaurant scene.

In the past week, Frank Beamer's American Grill and JoJack's Espresso Bar & Café closed at Peninsula Town Center, while Jefferson Commons in Newport News lost the Silver Diner. Locations of the Silver Diner in Chesapeake and Virginia Beach also have closed.

(Read More)

Pita Pit featured in the Daily Press

Pita Pit was recently featured in the Daily Press in an article titled, "Pita Pit now open in Williamsburg." Daily Press reporter David Nicholson talks about how Brandon Twine, his mom Sue, and his fiancée Kimberly Felt decided to open a Pita Pit location next to the College of William and Mary after Sue retired. The article also details the menu that Pita Pit offers. Click here to view the entire article.

Pita Pit now open in Williamsburg
By: Brandon Twine


Brandon Twine has teamed up with his fiancée, Kimberly Felt, and his mom, Sue Twine, to open up Pita Pit, a fast-food style eatery in Tribe Square on the College of William and Mary campus.

The family business came about after Sue Twine retired from her job as an IT specialist in the Norfleet Naval Shipyard for over 40 years and Brandon left his job working as an electrician in the shipyard. They researched various franchises before deciding on Pita Pit.

(Read More)