Pita Pit featured in QSR Magazine

Pita Pit was recently featured in QSR Magazine in an article titled, "The Art of the LTO."  Tracy Carbonneau shared how franchise brands are impacted by its limited-time offers throughout the year. Tracy shared some tips on when and how often brands should offer LTO products throughout the year and how to mix in new and existing menu items to promote to drive local sales back to the franchisees.  Click here for the entire article or begin below.

The Art of the LTO
By: John Morell

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.

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