Pita Pit featured on Tallahasse.com

Pita Pit was recently featured on Tallahassee.com in an article titled, "Pita Pit reopens with energetic new owner."  The article talks about Andrew Cook, 25, who reopened Pita Pit in Tallahassee on Friday, August 24, just as the students at the Florida State University returned to the campus. Cook first hear about the Pita Pit opportunity after he graduated from the University of Idaho and opened the location in San Luis Obispo, CA before moving to Tallahassee to take over this new restaurant.  Click here for the entire article or begin below.

Pita Pit reopens with energetic new owner
By: Dave Hodges

When opportunity presents itself, Andrew Cook is the kind of guy who is ready to act.

Born and raised in Idaho, Cook, 25, moved to California after graduating from the University of Idaho with a degree in civil engineering. The lure was the chance to get started in business with The Pita Pit restaurant franchise in San Luis Obispo. He did well there and got a year’s management experience in the process.

Cook then heard about an opportunity to reopen the franchise’s location in Tallahassee and build The Pita Pit brand locally. “Once I heard that, I jumped at the opportunity to bring a healthy alternative to fast food to Tallahassee,” he said.

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Pita Pit featured in Greenville Online

Pita Pit was recently featured in the Greenville Online in an article titled, "Downtown restaurant celebrates grand opening with giveaway Thursday."  The article profiled Clemson grad and newest Pita Pit franchisee, Justin Kopelman.  For the entire article click here or begin below.

Downtown restaurant celebrates grand opening with giveaway Thursday

By: Lillia Callum-Penso

Pita Pit, long the place to get a late night bite in college towns across the U.S. has come to Greenville. The official downtown location opened Aug. 16 but the grand opening is Thursday, said Owner Justin Kopelman.

The Clemson grad hatched the idea for a franchise in Clemson while finishing up his studies. He officially opened that location in October 2009, five months after he graduated.

“I felt like we needed something downtown,” Kopelman said. Something “beyond pizza.”

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Pita Pit featured in QSR Magazine

Pita Pit was recently featured in QSR Magazine in an article titled, "The Art of the LTO."  Tracy Carbonneau shared how franchise brands are impacted by its limited-time offers throughout the year. Tracy shared some tips on when and how often brands should offer LTO products throughout the year and how to mix in new and existing menu items to promote to drive local sales back to the franchisees.  Click here for the entire article or begin below.

The Art of the LTO
By: John Morell

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.

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Pita Pit Featured in The Daily Mississippian

Pita Pit was recently featured in The Daily Mississippian in an article titled, "Eating Healthy and On-the-Go: Pita Pit Comes to Oxford.”  This article discusses Jack Brighenti, restaurant manager Muri Soares and Peter Riggs who discussed Pita Pit opening for the first time in Mississippi. Jack opened the new location in Oxford to bring something different and healthy to the Southern University, something that people could eat late night and on-the-go. The location opened at the end of May, but haven’t had a problem being slow, and have seemed to really connect with the community and the university students, even during the summer months. Pita Pit in Oxford also offers Ole Miss students the opportunity to use their dining dollars on the Ole Miss Express.  Click here for the entire article or begin below.




Eating Healthy and On-the-Go: Pita Pit Comes to Oxford
By: Alex Dejoy

With over 200 locations across the four corners of the United States and every where in between, Pita Pit has found a new home in Oxford.

Located on North Lamar Boulevard, right off the square, owner of the new Pita Pit, Jack Brighenti, thought this would be the perfect location to provide healthy eating to both students and the Oxford community.
He is the owner of two other Pita Pits, which are located in Baton Rouge and New Orleans. His newest location is the first to open in the state of Mississippi.

“It definitely has that youthful kind of energy around; a lot of undergraduates and graduates, a lot of intellectuals, professors, and also the community itself," Brighenti said. “The historic roots and the Square here, we were just kind of drawn to it. We just thought it would make a good fit to provide something healthy to that demographic.”

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