The Pita Pit franchise growing in Central Pa.
By: Jason Scott
The Pita Pit, an Idaho-based quick-service restaurant franchise that caters to health-conscious consumers, is expanding in Central Pennsylvania.
Since September 2010, Lancaster County entrepreneurs Brad Alexander and Nathan Groff and their business partners have opened locations in Lancaster and Harrisburg.
In late May, the group plans to open a third location in Elizabethtown, with long-term plans of owning 10 to 15 locations in Dauphin, Lancaster and York counties, Alexander said. The Reading area also is a possibility, he said.
"We're looking for demographics where there are young professionals and people starting to become more focused on what they are putting into their bodies," Alexander said. "It's a convenience food, but it's also an excellent balance between timeliness and healthiness."
The brand caters to college students and the downtown business crowds. Pita Pit focuses on specializing pitas to order by giving guests the opportunity to choose from freshly grilled meats, vegetables and sauce options.
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