Pita Pit was recently featured in the Daily Press in an article titled, "Economy not always to blame for recent Hampton Roads restaurant closings." The article is about how restaurants
in the Hamptons Road area have suffered financially in the wake of the
difficult economic times. Peter Riggs, VP of Brand Development for Pita Pit, discussed the fact that because
consumers now have less disposable income, they are being more careful with
their restaurant choices and may pass on higher-priced restaurants altogether.
The article also mentions that Pita Pit had an opening in Williamsburg last month. Click here to view the entire article.
Several recent restaurant closings suggest that the Hampton Roads economy is still shaky. But analysts and restaurant owners say that other factors also play into the often unpredictable restaurant scene.
Founded in 1995 in Ontario, Canada, The Pita Pit was a fast food restaurant with a new and unique approach. The goal was to offer quality, healthy, fresh food fast. Realizing great success, franchising began across Canada in 1997. Franchising in the United States began in 1999, and Pita Pit Inc. was formed. The first US store opened at Syracuse University and the second near the University of Idaho. In April 2005, Pita Pit Inc. was acquired by Idaho-based Pita Pit USA, Inc.. The Pita Pit concept now boasts 300 stores in North America, and is recognized as No. 1 in its category in Entrepreneur Magazine’s Franchise 500. The Pita Pit connects healthy food with people seeking alternatives to the typical fast food choices. Pita Pit’s motto is “fresh thinking – healthy eating”, and features a menu based on the customer’s choice of grilled meats, fresh vegetables, zesty sauces, and a pita rolled into a unique and convenient package. Pita Pit Inc. is a wholly owned subsidiary of Coeur d'Alene, Idaho-based Pita Pit USA, Inc. For more information about The Pita Pit, visit www.pitapitusa.com.
In the past week, Frank Beamer's American Grill and JoJack's Espresso Bar & Café closed at Peninsula Town Center, while Jefferson Commons in Newport News lost the Silver Diner. Locations of the Silver Diner in Chesapeake and Virginia Beach also have closed.
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