Pita Pit Featured on FOX Business Network

The Pita Pit was recently featured on FOX Business Network where Peter Riggs, VP of Corporate Business Unit, was interviewed by host Chris Cotter live. The segment is entitled, “Put it on a Pita,” where the host discusses his experience with the Pita Pit after trying it in the FOX plaza where Pita Pit has been serving breakfast pitas on FOX & Friends morning show every Friday this summer. The segment discusses Pita Pit’s national growth strategy and the current franchising industry as a whole. Peter Riggs discusses what it means to be a franchisee in the Pita Pit system and why not it is such a prime time to get involved with Pita Pit. Here is a link to the segment live on FOXBusiness.com:

"Put it on a Pita" (FOX Business)

Pita Pit Featured in Austin American-Statesman

Pita Pit was recently featured in a feature article in the Austin American-Statesman entitled, “Certification Helps Diners Hunt Down Eco-Friendly Fare.” The article was built from an interview with Asa Christensen and Michelle Flores. The article delves into the recent certification that the Austin Pita Pit received from the Green Restaurant Association, making them one of four green certified restaurants in all of Austin. Below is a sample of the article along with a link to the article in its entirety.

Certification helps diners hunt down eco-friendly fare
Austin restaurants vie for green label.
By Asher Price
Sunday, May 30, 2010

A few Austin restaurants are hoping that diners will like their food green.

At the Pita Pit on Congress Avenue, owners Asa Christensen and Michelle Flores have tossed out their plastic utensils and replaced them with biodegradable ones. They added low-pressure aerators on the faucets to cut down water use. They have paid for private recycling. They use local suppliers for their pitas and some salad stuffs, all in a bid to get approval from a nonprofit that certifies restaurants as environmentally friendly.

Many of their customers already "gravitate to earth-friendly choices," Christensen, 31, said. "By choosing where you eat, you can have a huge impact on the environment."
"It's our way of supporting our customers," Flores, 33, said. "They do so much for us."

The nonprofit Green Restaurant Association has certified nine restaurants in the state, including four in Austin: La Condesa, Snap Kitchen, Barr Mansion and the Pita Pit.

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