Wednesday, January 8, 2014

Pita Pit in Fast Casual

Pita Pit in Fast Casual in an article titled, "Fast casuals targeting New Year's resolutioners."  The article touches on a variety of fast casual restaurants and the healthy options they’re rolling out in conjunction with the New Year. The article includes information about the Resolution Solution promotion and provides a link to the press release in full.  Click here for the entire article or begin below.

By: Cherryh Butler

Although fast casuals are known for their high-quality ingredients and atmosphere, many consumers also associate them with offering healthier food choices. And now that the New Year's resolutioners are out in full force, many concepts are hoping to attract health-conscious eaters by offering low-calorie, yet tasty menu options.

Below is a roundup of just a few restaurants planning to fatten up profits by marketing to skinny-focused eaters.

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