By: Jennifer Palmer
Retailers see the future in the palm of their customers' hands.
And for some, smartphone applications for shopping, paying and finding discounts aren't the future — they are the present.
The Pita Pit, for example, offers a free app that allows customers to order and pay for their meal wherever they are. At a new Edmond location, opening soon at 33rd and Broadway, they can even grab their food in the drive-thru, giving new meaning to “fast food.”
Oklahoma franchisee Ray Reyes, who operates the Norman and Edmond locations, said the app speeds up the whole process of ordering food. Within a minute, a customer can place an order; repeat orders take just seconds.
“Sometimes, we're just in a hurry,” he said.
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