Pita Pit featured in WBBH NBC 2

Pita Pit was recently featured on WBBH NBC 2 in a segment titled, "FGCU takes on the Gators tonight." The story focused on several restaurants around Fort Myers that are supporting, and banking in on, the FGCU Eagles basketball team. Fort Myers Pita Pit Owner Justin O’Brien has a soundbite talking about the fact that they plan to give away 500 free pitas if the FGCU Eagles beat the Gators on Friday. They also used a close up shot of some chicken getting chopped up on the grill and interiors of the Pita Pit restaurant. Click here for the entire or begin below.

FGCU takes on the Gators tonight

FGCU's trip to the Sweet 16 has triggered a fan frenzy, and many local businesses are getting in on the action.

We went around town to see how businesses used creative ways to rake up some green.

From fast food to websites -- fan fever is taking over.

"I was watching the game and I just said you know what why don't I see if the domain fgcudunkcity.com was available and I thought it would be a great opportunity to register it and work with the university down the road," said Ryan Sherry, an entrepreneur who snatched up the domain.

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