Pita Pit featured in The New York Times

Pita Pit was recently featured in the New York Times in an article titled, "Lighter Menus Appeal to Diners and Owners." Pita Pit was featured in The New York Times. Jack Riggs, chief executive of Pita Pit USA, discussed how the brand has found ways to highlight existing options on their menus that make a healthier meal, like Pita Pit’s Resolution Solution. Jack explains how their menu adapts to consumers health needs to helps customers who build their pitas better understand how to create a healthy option.  Click here for the entire article or begin below.



Lighter Menus Appeal to Diners and Owners
By: Stephanie Strom

Driven by pressures like consumer demand and looming federal regulations that will require them to post calorie counts on menus, restaurant chains around the country are adding more nutritious choices and shrinking portion sizes.


The smaller portions, which are not necessarily cheaper, are the first step toward reversing the practice of piling more food on a plate than anyone needs in a single meal, a trend that began nearly three decades ago. Besides making a contribution to customers’ health, restaurant owners are finding that the move is paying off financially.

(Read More)