Wednesday, July 7, 2010

Pita Pit highlighted in The Intelligencer

Pita Pit was recently interviewed in an article in The Intelligencer in Doylestown, PA about the measures they had adapted to attract potential entrepreneurs into the franchise system. The article states that Pita Pit has reduced their initial franchise fee by 40% of the $25k it once cost, and limits royalties for the first two years of operation. These measures allow potential entrepreneurs to enter into the system at lower costs and help give them stronger incentives to join into a franchising system. A portion of the story is shared below, and you can view the full article here.

Programs lure franchisees
By: CRISSA SHOEMAKER DEBREE

Owning a franchise has gotten a little bit easier, thanks to the still-slumping economy and tightened credit markets.

Franchise companies across the country are reducing their fees, crafting financing plans and, in some cases, temporarily eliminating royalty payments, all to help prospective owners open their own locations or expand with more franchise units.

Alisa Harrison, a spokeswoman for the International Franchise Association, said the industry typically sees rapid growth during economic downturns, as laid-off employees decide to go into business for themselves. But the difficulty of obtaining credit is holding some people back and spurring franchise companies to be more creative. (Read More).

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