Franchise Incentives
By Randy Lankford
...At the other end of his career is Brandon Burgoon, 24, a recent graduate of Texas A&M who will soon open his Pita Pit franchise near the Sam Houston State University campus in Huntsville. The cost of entry into the business was a deciding factor for the young entrepreneur.“I looked at every (quick-service restaurant) franchise opportunity that exists, Subway, McDonald’s, Burger King. Those require an initial investment of something like $3 million. Pita Pit is more like a quarter million. That’s much more feasible in my situation.”
Coeur d'Alene, Idaho-based Pita Pit, which has 170 locations, has reduced its franchise fee from $25,000 to $20,000 for new franchisees like Burgoon and is encouraging its existing franchise owners to open additional locations by lowering their franchise fee to $15,000. The corporation has also reduced its monthly royalties from the industry-standard 6 percent of sales to 4 percent for existing franchisees for the first year and 5 percent for the remainder of the standard 10-year contract...
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