Pita Pit Featured on New Day Northwest

Pita Pit was recently featured on a great segment in which Seattle franchisee Andrea Palmer recreated the Pita Pit experience live in-studio today on KING 5 TV’s live morning program, “New Day Northwest.” In the 7-minute segment, Andrea Palmer came into the studio and demonstrated for host Margaret Larson and the live studio audience how to make a variety of different pitas as healthy alternatives to popular calorie-heavy options like burritos and crispy chicken sandwiches. The video can be seen below and you can get more information on KING 5 TV's website here.

Pita Pit Featued in Nation's Restaurant News

Pita Pit was recently featured in Nation’s Restaurant News about its recent appearances on the morning show FOX & Friends every Friday this summer. The article discusses the way Pita Pit is using this PR tactic as a way to build the awareness for the brand in New York City and connect personally with customers and potential franchisees along the east coast. Pita Pit has also been able to feed the people of New York for free every Friday for the past 7 weeks, generating product trial throughout the region. The article discusses these segments and also includes a link to each of the segments on YouTube. Here is a portion of the article and below you will find a link to read the entire article:

Pita Pit pop-up building franchise buzz
By Mark Brandau

Pita Pit has no locations in New York City, but that hasn’t stopped the 180-unit chain from generating some Big-Apple-style media buzz through a pop-up restaurant it temporarily operates outside the building where Fox News Corp. broadcasts its “Fox and Friends” morning show.

For the past five Friday mornings, the Coeur d’Alene, Idaho-based chain has been serving breakfast pitas to passersby from the makeshift restaurant and plans to continue service each Friday through the end of August. Vice president of corporate business unit Peter Riggs also will be interviewed on each broadcast.

Riggs said the intent of being featured so prominently on television for eight straight weeks was to spread awareness not only to potential Pita Pit customers, but also to franchisee candidates.

“Ultimately, we’re hoping to get to potential franchisees, but the more blunt-object attitude we have is just trying to get the Pita Pit name out more,” Riggs said. “Any time you can increase brand recognition, that’s what we’re after.”

(Read More)

Pita Pit Featured on FOX Business Network

The Pita Pit was recently featured on FOX Business Network where Peter Riggs, VP of Corporate Business Unit, was interviewed by host Chris Cotter live. The segment is entitled, “Put it on a Pita,” where the host discusses his experience with the Pita Pit after trying it in the FOX plaza where Pita Pit has been serving breakfast pitas on FOX & Friends morning show every Friday this summer. The segment discusses Pita Pit’s national growth strategy and the current franchising industry as a whole. Peter Riggs discusses what it means to be a franchisee in the Pita Pit system and why not it is such a prime time to get involved with Pita Pit. Here is a link to the segment live on FOXBusiness.com:

"Put it on a Pita" (FOX Business)

Pita Pit featured in the Denver Post

Recently Margaret Jackson, a reporter at the Denver Post, wrote a story about franchisors’ increased interest in the Denver market for expanding their brands. Due to certain characteristics, Denver and Colorado as a whole has been one of the markets that has seen an upswing in development and is an attractive market for franchises to grow. Pita Pit was one of the brand’s featured in the article and Corey Bowman, Pita Pit’s Vice President of Franchise Development, was interviewed discussing Pita Pit’s growth plans in the market and some trends seen in the real estate opportunities. Bowman also discussed some of the incentives that Pita Pit is offering to new franchisees entering the system to help entrepreneurs go into business ownership despite the economic climate. Below you will find a portion of the article and a link to read the full article as well.

Metro franchises rise as proven models hit the ground running
By Margaret Jackson | The Denver Post

Widespread job losses combined with strong regional demographics have turned metro Denver into a popular spot for franchises.

But even though many people who've lost their jobs want to go into business for themselves, getting financing remains a challenge.

As a result, some franchise companies are making special offers to lure franchisees, and many landlords are negotiating more favorable lease rates to attract tenants.

"When the economy lags, franchising sees an increase in the number of people becoming franchisees," said Corey Bowman, vice president of franchise development for The Pita Pit, a Coeur d'Alene, Idaho-based quick-service restaurant chain that is expanding in the Denver area. "People who were working and got laid off have a sour taste in their mouths and don't want to work for somebody else." (Read More)

Pit Pit Rolls Into Week 3 in New York City with FOX and Friends

FOX and Friends interviews Pita Pit VP of Corporate Development Peter Riggs, discussing the original concept, franchising, and breakfast food! This segment comes for Pita Pit's second week of their FOX and Friends summer residency.

Franchisee Opens Pita Pit at Young Age

The job market is tough these days for many college graduates. This has lead to a growing trend of college grads starting their own businesses and opening up franchises. Generation Y is full of entrepreneurs and Justin Kopelman of the Pita Pit at Clemson University is just one. He was recently featured in an article on AllBusiness.com where he shares his entrepreneurial story of opening his own franchise straight out of college. He also gives advice to other young people about following their dreams and how they can also be successful in becoming young business owners. The full article can be read here, while a portion is shared below.

The Truth About Buying a Franchise in Your 20s
By Sara Wilson

When Justin Kopelman was fresh out of college, he didn’t interview for jobs or choose a set career path. Instead, he tried his hand at entrepreneurship and purchased a Pita Pit franchise. At 29, Shawn Ligon struck out for business ownership and invested in a DoodyCalls franchise. Though only in their 20s, both Kopelman and Ligon are already their own bosses. And they’re not the only ones.

Over the past decade, there has been a noticeable increase in the number of young adults opening franchises, according to David Cahn, founder of Franchise & Business Law Group, a boutique law firm in the Baltimore area that primarily represents early-stage franchisors and startup franchisees. It sounds glamorous to be twentysomething and already own a franchise, but what’s it really like? We asked Kopelman and Ligon to give us the scoop. (Read More)

Pita Pita Returns to FOX and Friends for Week 2

FOX and Friends interviews Pita Pit VP of Corporate Development Peter Riggs, discussing the history of the company, exponential growth, and delicious food! This segment comes for Pita Pit's second week of their FOX and Friends summer residency.