Pita Pit Featued in Nation's Restaurant News

Pita Pit was recently featured in Nation’s Restaurant News about its recent appearances on the morning show FOX & Friends every Friday this summer. The article discusses the way Pita Pit is using this PR tactic as a way to build the awareness for the brand in New York City and connect personally with customers and potential franchisees along the east coast. Pita Pit has also been able to feed the people of New York for free every Friday for the past 7 weeks, generating product trial throughout the region. The article discusses these segments and also includes a link to each of the segments on YouTube. Here is a portion of the article and below you will find a link to read the entire article:

Pita Pit pop-up building franchise buzz
By Mark Brandau

Pita Pit has no locations in New York City, but that hasn’t stopped the 180-unit chain from generating some Big-Apple-style media buzz through a pop-up restaurant it temporarily operates outside the building where Fox News Corp. broadcasts its “Fox and Friends” morning show.

For the past five Friday mornings, the Coeur d’Alene, Idaho-based chain has been serving breakfast pitas to passersby from the makeshift restaurant and plans to continue service each Friday through the end of August. Vice president of corporate business unit Peter Riggs also will be interviewed on each broadcast.

Riggs said the intent of being featured so prominently on television for eight straight weeks was to spread awareness not only to potential Pita Pit customers, but also to franchisee candidates.

“Ultimately, we’re hoping to get to potential franchisees, but the more blunt-object attitude we have is just trying to get the Pita Pit name out more,” Riggs said. “Any time you can increase brand recognition, that’s what we’re after.”

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