Pita Pit Launches “Resolution Solution” Campaign to Promote a Healthy Start to the New Year

The Pita Pit, a 180-unit franchise popular for serving quick and healthy alternatives to fast food, is launching its “Resolution Solution” campaign to help American’s keep their New Year resolutions. The campaign promotes six delicious and healthful pitas, ranging from 280 to 450 calories and packed with flavor.

“As one of the few QSR concepts founded and wholly centered on healthy dining options, we are continuously trying to provide a product that satisfies our customers’ taste buds without stretching their waist lines,” said Peter Riggs, Vice President of Corporate Business of The Pita Pit. “The ‘Resolution Solution’ campaign offers even lower calorie options in addition to our existing healthy choices in an effort to assist consumers in making smart eating decisions in the new year.”

The “Resolution Solution” campaign, which kicks off January 1 and lasts to mid February, will start the New Year off right with six customized pitas each weighing in under than 500 calories. Four of these featured pitas are 400 calories or less, providing meals packed with flavor but without the high fat content. These new offerings focus on healthy ingredients such as grilled chicken breast, grilled steak and fresh vegetables and as well as light sauces including the Mediterranean tzatziki sauce. Two “Resolution Solution” options are the Light Chicken Caesar, with grilled chicken, romaine lettuce, tomatoes, onions and cucumbers, and the Light Mediterranean, with babaganoush, fresh spinach, tomatoes, onions, black olives and tzatziki sauce. Other choices include the Light Aloha, Light Garden, Light Buffalo Chicken, and Light Steak Fajita.

“Our overall mission is to provide our fans with a menu consistent with a healthy lifestyle,” said Dr. Jack Riggs, CEO of The Pita Pit. “’Resolution Solution is designed to help our patrons keep their resolutions in 2011 with health conscious offerings.”

Continuously offering innovative food options and tools, Pita Pit continues to excel, grow and reach new customers in the QSR industry. Ranked number one in its category in Entrepreneur Magazine’s Franchise 500, The Pita Pit also ranked #105 in global franchise opportunities in Entrepreneurs Magazine’s 2011 listing. Over the course of 2010, Pita Pit opened 25 more locations through the support of both new and existing franchisees.