Pita Pit has been able to enjoy tremendous growth over the
last 20 years by building brand loyalty in both large cities, but also in
smaller markets where franchisees are able to connect with their customers on a
sometimes deeper and more intimate level. Find out how community involvement is
key to success in a small market. You can check out the article here, or
continue below.
By Sam Oches
The fast-casual renaissance that has taken over the
restaurant industry in the last decade has lately infused excitement and
momentum into the broader limited-service sector. Market research firm Mintel
found that sales at fast-casual restaurants grew 10.5 percent last year,
compared with 6.1 percent growth from quick-service restaurants.
But that renaissance has so far been mostly confined to
major U.S. markets. Cities like Washington, D.C., Chicago, San Francisco, and
Denver have proved to be hotbeds for fast-casual development, while other
mid-sized and large cities have become the default destination for brands’
expansion plans, both corporate and franchise. The reason for that, of course,
is plain: the bigger the city, the more potential customers, especially
customers with more dollars to spend.
Continue and read the article here.