Pita Pit featured in Greenville News

Pita Pit was recently featured in the Greenville News in an article entitled, “Pita Restaurant Concept in Works for Greenville.” After opening a Pita Pit restaurant last year after graduating from Clemson University in 2009, Justin Kopelman is now planning to open his second location in Greenville. The article also discusses the success of Pita Pit’s most recent social media contest, ‘Name That Pita,’ where fans were allowed to be a part of the naming process of the newly introduced, Prime Rib and Provolone Pita. Kopelman discusses the ability to connect personally with fans through social media and get them involved in the creative process. Additionally, Peter Riggs, VP of Corporate Business Unit, discussed the importance of taking customers’ opinions into account and giving them the ultimate say in naming a new menu item. Click here for the full article!

Pita restaurant concept in works for Greenville
BY ANGELIA DAVIS

The owner of the Upstate's first Pita Pit restaurant franchise is working on a plan to open a second one in Greenville. Justin Kopelman, a 2009 Clemson University graduate who opened his first Pita Pit last year on College Avenue in Clemson.

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Pita Pit featured in QSRWeb

Recently, Pita Pit was featured in QSRWeb in an article entitled, “Pita Pit Mines Social Media for New Item Name.” The article delves into the details about the brand’s newest social media contest called, “Name That Pita.” Pita Pit has introduced its newest pita, the provolone and prime rib pita, and is asking its social media fans to join in the creative process and help with the naming of the newest menu item. This entire week, Pita Pit’s Facebook Fans are submitting their most creative names for the new pita and once the names are submitted, the network will then be asked to vote for their favorite name. The contest winner will be announced on the page and will receive one free pita every week for a year. The grand prize winner also will see their suggested name featured on selected marketing materials when the pita makes its return as either a full-time menu item or again as a future LTO. Click here to view the full article!

Pita Pit mines social media for new item name

Pita Pit’s new limited-time offering features prime rib and provolone, but it hasn’t officially been named yet. The 300-unit, Idaho-based chain is depending on fans to help with that part.

Pita Pit’s “Name That Pita” contest is asking fans to come up with their most creative names for the pita after trying it. Once the names are submitted on Pita Pit’s Facebook page, fans will be able to vote on the best name.

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Pita Pit featured in Jacksonville Business Journal

Recently, Pita Pit was featured in the Jacksonville Business Journal discussing the brand’s social media contest, “Name That Pita,” in an article entitled, “Name This Pita, Get 52 Free.” The article discusses the details of the contest and the ability for Pita Pit’s fans to win a free pita a week for a year if their name is selected as the winner. The name he or she created will be used in all the marketing materials for the prime rib and provolone pita. The sandwich is a limited-time-only item for now, but may return on a limited or full menu item basis. To further engage with fans, Pita Pit is hosting a Facebook contest to name its latest menu item. The “Name that Pita” contest, which runs from March 21 to 27, will ask fans to name the chain’s newest pita creation, which contains prime rib meat and provolone cheese. Click here to view the entire article!

Name this pita, get 52 free
Christian Conte

If you’ve ever had a hankering to name a menu item, or win free pitas for a year, this may be your chance.

Pita Pit is hosting a Facebook contest to name its latest menu item. The “Name that Pita” contest, which runs from March 21 to 27, will ask fans to name the chain’s newest pita creation, which contains prime rib meat and provolone cheese. The contest will be at http://www.facebook.com/home.php#!/pitapitrocks.

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Pita Pit featured in QSR Magazine

Pita Pit was recently featured in QSR Magazine in an article entitled “Want to Name a Fast Food Menu Item? You’re In Luck,” which delves into the brand’s newest social media contest called, “Name That Pita.” The contest, which will be held from March 21 to March 27, will ask fans to come up with a name for the new, limited-time Prime Rib and Provolone Pita and then vote on their favorite submission. Peter Riggs, Pita Pit’s Vice President of Corporate Business Unit, discussed some of the reasons behind the contest and how important it is to have your fans involved in the creative process. Riggs discussed the fact that Pita Pit is very much customer-oriented and always looking for feedback from customers on how they feel about product offerings, operations, etc. and if there are things that they can see that the brand can be doing better, it is taken under serious consideration. Click here to view the article in its entirety!

Want to Name a Fast Food Menu Item? You're In Luck
By Sam Oches

In an effort to engage its fans on Facebook, Pita Pit will hold a contest on the popular social network that will let the public name the concept’s newest pita.

The “Name That Pita” contest, which will be held from March 21 to March 27, will ask fans to come up with a name for the new, limited-time Prime Rib and Provolone Pita and then vote on their favorite submission.

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Pit Pit featured in The Orlando Business Journal

Pita Pit was recently featured in the Orlando Business Journal in an article entitled, “Pita Pit Franchisee to Debut in Lake Mary Eatery.” The article featured Pita Pit’s Orlando Franchisee, Patrick O’Dell, who is opening his fifth Pita Pit location throughout the Orlando metro region. With additional locations in the Winter Park and University of Central Florida, Patrick is continuing to expand offering a healthy alternative to fast food to the Orlando community. Pita Pit has had tremendous success in the Orlando market and is continuing to expand despite the economic climate. Click here to view the article in its entirety!

Pita Pit franchisee to debut Lake Mary eatery
By Anjali Fluker

The Pita Pit Orlando will unveil its fifth local restaurant next month.

The new 1,800-square-foot, 35-seat eatery is slated to open March 1 at 4235 W. Lake Mary Blvd., in the Shoppes at Lake Mary center. Geneva-based Michael Chesanek Construction Inc. is the contractor on the buildout, which is valued at $130,000.

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Franchisee Profile: Patrick O'Dell, Franchisee of Lake Mary, FL

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Opened: February 21, 2011

Location: Lake Mary, FL

Q: Where are you originally from?
A: I’m from southern Idaho.

Q: What did you do before becoming a Pita Pit franchisee?
A: Before joining Pita Pit I worked as a bar tender and later as a health inspector.

Q: Are you a first time business owner?
A: I own four Pita Pit franchises in the greater Orlando area. The first opened in July of 2003 and the most recent was in August 2009.

Q: How did you learn about the brand?
A: While I was bartending, the owner of the Washington State University and University of Idaho Pita Pit locations was a customer of mine and often told me about the company. I also inspected two Pita Pits.

Q: Why was this brand the right fit for you?
A: In 2003 I was looking for a change of pace and Pita Pit seemed like a great opportunity. They offered flat rate royalties and seemed to be targeting a much younger demographic for franchisees. They wanted people who could operate a Pita Pit 16-17 hours a day and still run around promoting it.

Q: What are your future goals or development plans?
A: After the Lake Mary store I’m planning on opening one more Pita Pit. We’re still looking for the right location, which can be a challenge in Orlando.

Pita Pit featured in the Argus Leader

Pita Pit was featured in the Argus Leader with an article entitled "Pita Pit to provide new fast-food option." The article was built from an in-depth interview with Peter Riggs discussing Pita Pit's development plans for the Sioux Falls region. In addition, Tom Cruse, Pita Pit's new franchisee in Sioux Falls, was interviewed to discuss his new opening and why Pita Pit will be a great addition into the community. Click here to view the full article.

"Pita Pit to provide new fast-food option"

Sioux Falls is getting a new fast-food franchise this year.

The Pita Pit is set to open its first franchise store mid-2011. The franchise owners have signed a deal to open a total of three restaurants in the city, said Peter Riggs, vice president of Pita Pit.

Tom Cruse, who will manage the restaurants and will be part owner, said the location for the first Pita Pit hasn't been finalized.

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