Pita Pit featured on Central Pennsylvania Business Journal

Pita Pit was recently featured in the Central Pennsylvania's Business Journal in an article titled, "The Pita Pit franchise growing in Central Pa.," which was built from a phone interview with franchisee, Brad Alexander. Brad discussed the upcoming of the third location in Central Pennsylvania in Elizabethtown after opening two Pita Pit restaurants in Lancaster and Harrisburg. Alexander and his business partners have big aspirations for the brand and are looking to owning 10-15 Pita Pit locations in Dauphin, Lancaster and York counties with a possibility of even expanding in to the Reading area. The group joined together to find healthy, late night options for young professionals and people who are becoming more focused on the types of food that they put in to their bodies. The brand has really taken off in the area and the partners hope to have another four locations open in two years.  For the entire article click here or begin below.

The Pita Pit franchise growing in Central Pa.
By: Jason Scott

The Pita Pit, an Idaho-based quick-service restaurant franchise that caters to health-conscious consumers, is expanding in Central Pennsylvania.

Since September 2010, Lancaster County entrepreneurs Brad Alexander and Nathan Groff and their business partners have opened locations in Lancaster and Harrisburg.

In late May, the group plans to open a third location in Elizabethtown, with long-term plans of owning 10 to 15 locations in Dauphin, Lancaster and York counties, Alexander said. The Reading area also is a possibility, he said.

"We're looking for demographics where there are young professionals and people starting to become more focused on what they are putting into their bodies," Alexander said. "It's a convenience food, but it's also an excellent balance between timeliness and healthiness."

The brand caters to college students and the downtown business crowds. Pita Pit focuses on specializing pitas to order by giving guests the opportunity to choose from freshly grilled meats, vegetables and sauce options.

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Franchisee Profile: Brad Alexander of the Lancaster, PA Pita Pit

Open Date: September 22, 2010

Location: 398 Harrisburg Ave Suite #500
Lancaster, PA 17603

Phone: 717-517-7111

Hours of Operation: Sunday – Wednesday 9am – 10pm; Thursday – Saturday 9am – 3am


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How Brad Got Started with Pita Pit…
While entertaining several franchising opportunities, including an approval with Nathan’s Famous Hotdogs, entrepreneur Brad Alexander stumbled upon Pita Pit while dining with his brother at an established Pita Pit location. There he instantly fell in love with Pita Pit’s fresh taste and overall brand concept and delved into researching franchising opportunities. Once he realized that his “good to be true” idealization of Pita Pit was not a myth, Brad partnered with friend of ten years and likeminded entrepreneur Nathan Groff to bring the first Pita Pit to Lancaster, Pennsylvania.

Brad’s Entrepreneurial Background…
Brad is no stranger to entrepreneurship, having started his first business at the age of 18 to finance his college education. After college, Brad continued down the entrepreneurial path and has owned and operated a handful of successful businesses in the hospitality and real estate industries, laying the foundation for his in-house leadership role at his Pita Pit location. He will be joined by partner Nathan, who has owned several martial arts studios in the past, in the day-to-day operations and the success of Pita Pit.

Note: Brad and Nathan want the focus of pitching efforts to be less about them personally and more about the business of Pita Pit.

Brad’s Plans with Pita Pit…
With Lancaster positioned between Philadelphia and Harrisburg, Brad is optimistic for the city’s growth and thus, success of Pita Pit. Finding a home for his Pita Pit location in an old foundry building near the Frankin and Marshall College campus, Brad hopes to become a favorite among college students and people who love fresh and healthy foods. As he grows the brand within Lancaster he and Nathan will explore additional restaurant locations as opportunities arise.