Pita Pit Featured in Nation's Restaurant News

Pita Pit was recently featured in an article in Nation’s Restaurant News, entitled, “Nearing Showtime in the Windy City.” The article was built from an in-depth interview with Peter Riggs, discussing expectations and issues at top priority when attending the convention in Chicago. The article discusses the fact that Riggs and the Pita Pit team will be looking into menu labeling and the technology that goes along with that at the Chicago convention. Below is a sample of the article along with a link to it in its entirety.

Nearing showtime in the Windy City
Operators search for equipment, suppliers and franchisees at annual event

Peter Riggs of Pita Pit will have menu labeling—and calorie posting in particular—in mind as he explores the show.

Riggs, vice president of corporate business for the Cour d’Alene, Idaho-based quick-service sandwich chain, said he’s specifically looking for digital menu boards that can accommodate changes required by the new federal labeling law.

“We’ve got about 175 stores across the U.S., and every time we introduce a new menu item there’s a lot of logistical planning that goes into how best to display that,” he said. “We’ve been doing a lot of research on the new menu-labeling laws, and we want to see what other concepts are doing and figure out what the best execution is.”

As far as the digital menu boards go, “my IT guys have been bugging me to take more meetings about it,” he said. “The technology has been out there for a while, but hasn’t gained much traction yet. But given the legislation, we’ll look at it and see if there’s practical application for our brand.”

He added that the menu boards also would appeal to the chain’s main demographic: 18- to 24-year-old males. Roughly half of Pita Pit’s stores are located around college campuses, and the flash animation on the computer screens would make for “a more immersive experience for them,” he said.

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